Q1 2025 Insights:
IoT Market Consolidation—Who Will Lead the Future?

Home / Blog / Q1 2025 Insights: Market Consolidation—Who Will Lead the Future?

IoT market consolidation is accelerating, with major M&A deals reshaping the industry. Explore key insights from MWC 2025 on AI, connectivity, and the future of IoT competition.

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Maria Willander
April 1, 2025

Navigating a Shifting Cellular IoT Landscape

At MWC 2025, Telenor IoT engaged with industry leaders, explored cutting-edge innovations, and gathered firsthand insights into the evolving competitive dynamics of the IoT market. Our booth became a central meeting point for discussions on AI, connectivity, and strategic market shifts. The comprehensive insights captured in our report, “Five Key Takeaways from MWC 2025,” reveal that consolidation is not just a trend—it’s emerging as a necessary evolution in the industry.

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Our comprehensive report, “Five Key Takeaways from MWC 2025,” offers a look at how these AI trends are set to redefine the IoT landscape.

MWC 2025: Five Key Takeaways for the Future of Cellular IoT

Discover the latest insights and trends in IoT from the Mobile World Congress 2025 in Barcelona in this report.
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If you look at IoT, it’s the fastest growing area in the cellular industry right now (with around 9% growth)… IoT is still far from a mature market.” Bengt NordströmSenior Adviser, Analysys Mason

Why Cellular IoT Market Consolidation is Happening

The IoT industry is witnessing a significant wave of mergers and acquisitions (M&A), driven by several key factors:

1. Economies of Scale

Strategic Acquisitions: Larger companies are acquiring smaller players to expand their offerings and streamline operations.
Efficiency & Cost Savings: By leveraging economies of scale, businesses can reduce operational costs and enhance overall efficiency.
Global Reach: Consolidation enables companies to broaden their market presence and deliver more consistent, global service.

2. Technology Integration: AI, Connectivity, and Security

Unified Expertise: Merging organizations are combining strengths in AI, connectivity, and cybersecurity to create integrated solutions that offer a competitive edge.
Synergistic Growth: The integration of technology stacks facilitates smoother interoperability, paving the way for innovative, all-in-one solutions.

3. Regulatory Challenges Driving Consolidation

Compliance Pressures: Stricter regulatory requirements are prompting smaller players to merge with larger, more compliant organizations.
Standardization: Consolidation helps establish unified industry standards, ensuring that companies meet evolving security and compliance mandates.
Sustainability: In an environment of rapid technological change, merging enables companies to invest in long-term growth and remain competitive.

If the normal consumer and B2B market is fragmented or needs consolidation, then IoT is even more so (approximately five times as fragmented)… The opportunity for consolidation lies with those who have the necessary capital and support from their owners.” Bengt NordströmSenior Adviser, Analysys Mason

Webinar Recording: Key IoT Insights from MWC 2025

Watch the recording to hear expert analysis on the latest IoT trends from MWC 2025, with a panel discussion on industry implications and a live Q&A with our specialists.

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